Interview with Akio Toyoda about Toyota Under Fire
23 September 2011
Michigan, USA

When Toyota Under Fire came out in Japanese, Akio Toyoda immediately read it over a weekend. He then ordered 500 copies and told all Toyota executives they should read the book. He also recommended it to Toyota suppliers. He said it was much more than a book about the recall crisis, and actually was a book that explained deeply “The Toyota Way” in practice. When Jeffrey Liker was in Japan for other purposes Akio Toyoda asked to meet with him to thank him for writing the book. Jeffrey Liker interviewed Akio Toyoda in his office in Japan on September 3, 2011 to learn more about his impressions of the book.

Dr. Jeffrey K. Liker, Professor of Industrial and Operations Engineering at the University of Michigan Author of the international best-seller, The Toyota Way