When Toyota Under Fire came out in Japanese, Akio Toyoda immediately read it over a weekend. He then ordered 500 copies and told all Toyota executives they should read the book. He also recommended it to Toyota suppliers. He said it was much more than a book about the recall crisis, and actually was a book that explained deeply “The Toyota Way” in practice. When Jeffrey Liker was in Japan for other purposes Akio Toyoda asked to meet with him to thank him for writing the book. Jeffrey Liker interviewed Akio Toyoda in his office in Japan on September 3, 2011 to learn more about his impressions of the book.
The siren song of China’s booming economy is virtually irresistible to many U.S. manufacturers. Before taking the plunge, though, you’d be wise to do your homework, asserts business lawyer Dan Malone.
Twenty-seven electric vehicle models will come to market in 2011. While an immediate rush to buy is not anticipated, most analysts agree that electric vehicles are here to stay. Given the support this technology has received from governments in the United States and abroad, one could argue that this technology is too important to fail.